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Do we now know which is best – social media or more traditional networking?

Under the Institute of Directors banner, the 8th October saw a lively debate on the future of networking.

Katie Cosgrove (Associate at McLintocks) and other Committee Members of the Liverpool Branch of The Institute of Directors, were delighted to welcome over 50 guests to Brabners in Liverpool to hear four exceptional speakers discuss traditional networking versus the benefits of online networking forums such as twitter.

Frank McKenna, Chief Executive of Downtown in Business expertly hosted the event and facilitated the debate.

So what did we learn?

Well, we are not too sure! It would seem that even some of the speakers ended up sitting on the fence, and it was suggested that perhaps the two go hand in hand.

What did become clear though is that networking is key to any business; people buy from people and no matter how they are brought together, from social media or more traditional networking formats, people tend to buy from businesses they like and can connect with!

At Mclintocks we can see the benefits of social media and the building of an online presence but we have to agree with one of the speakers, Lucy Shotter when she said that it would be a sad day if social media completely over took face to face networking. As ultimately people are social beings and like to meet and deal with other people – this is something we definitely agree with!

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